Client: Entertainment Group

Project: Rebranding

The Challenge

Entertainment Group had evolved beyond its original offering and needed a visual identity that better reflected its position as a lifestyle, rewards, and experiences brand while retaining existing brand recognition.

My Role

Lead Graphic Designer responsible for brand strategy, visual identity development, logo refinement, colour palette creation, and rollout across digital marketing and customer touchpoints.

The Outcome

A refreshed and scalable brand system that modernised the business, strengthened consistency across sub-brands, and supported the launch of the company's 30th anniversary campaign.