The Brief
Entertainment Group needed a full multi-channel campaign to drive membership sign-ups for their 2026 "Access All Areas" offer, anchored by a major prize incentive: an 11-night Antarctic expedition cruise for two aboard Seabourn Pursuit. The campaign needed to flex across website assets, paid social, digital ads, EDM, and printed flyers, each format selling both the everyday value of the membership and the aspirational hook of the prize draw, while clearly stating that 20% of every purchase goes back to the member's chosen cause.

The Concept
Every piece is built around one idea: a boarding pass. Membership is the ticket to something bigger, small everyday savings on one side, an extraordinary trip on the other. The motif recurs across every channel, giving the campaign one cohesive identity.

The Assets

• Website assets: campaign landing imagery built around the boarding pass device.

• Paid social & digital ads: the motif adapted across social and ad placements.

• EDM: two-panel email banners pairing the $75 price point against the Antarctic visual.

• Printed flyer: editorial headline + stylised boarding pass with penguins and the Seabourn ship.

The draw is going to ran across the 2026 year, with entries earned only through paid memberships, tying the prize directly to conversions.